Netiquette

Just where is the line when it comes to self-promotion?

Since I’ve started using social media to reach members of the writing community I’ve met a lot of great people. Most of the people that I’ve met are aspiring writers like me, but some of them are published writers. There’s both indie and traditionally published authors in the mix.

Now, I have no problem with someone using their blog, Facebook page or Twitter feed to promote their books. Marketing is part of the writer’s job these days, whether you have the backing of one of the big six or not. If I’m following your blog or your Twitter account it’s kind of assumed that I have an interest in what you write, and that information on how to purchase your book could be useful to me. I love reading about new titles, book covers, and all that jazz. What I don’t like is when a writer crosses the line from informing to spamming.

I follow an author on Twitter who is self-published, and she is a lovely person. She was very welcoming to me when I was a newbie tweeter and I like her. I don’t want to have to stop following her. But the writer in question regularly tweets message after message with slogans about her books. When I say regular, I’m talking about multiple times an hour.

So where is the line? What is an acceptable amount of promotion for authors to do for their book? I find the hard sell off-putting, and if someone engages properly with me and tweets interesting things and occasionally mentions their book, then I’m much more likely to purchase.

What do you think?  

Looking for opinions on author platforms...

All us aspiring authors know that if we are to be successful we need to build a social platform. Every book or article on becoming a successful writer tells us this. Yet when we go out to create one there are almost too many options. I have a Blogger account and that's about it. I have personal Facebook and Twitter accounts, but I don't want to use those for networking because most people in my real life don't know that I write so seriously.

I'm starting to think I should set up writing accounts on Twitter and Facebook. But then there's Wordpress, Tumblr and personal websites. My question is, just how many of these things are necessary when you're still at the 'aspiring' stage? What tools do you all use?